Joe Rogan mocked Miller Lite after the brand’s months-old ad — in which “Broad City” actress Ilana Glazer touts women beer-makers — resurfaced on social media this week.
“I’d like to see a pie chart of how many women are actually involved in making beer or drinking beer,” Rogan said on Tuesday.
In the ad, which ran during “Women’s History Month” in March, Glazer shares a “little-known fact” that “women were among the very first to brew beer — ever.”
“Centuries later, how did the industry pay homage to the founding mothers of beer? They put us in bikinis,” Glazer said in the ad.
“So here’s to women,” Glazer said, adding: “Because without us, there would be no beer.”
Rogan played the ad during Tuesday’s episode of the Spotify podcast “The Joe Rogan Experience,” which featured author Jack Carr.
Rogan’s fury at Miller Lite comes on the heels of the controversy surrounding rival Bud Light, which stepped into a hornet’s nest of outrage over its social media branding deal with transgender influencer Dylan Mulvaney.
“I hate identity politics with a passion,” an irritated Rogan said immediately after watching the Miller Lite ad.
“I really do.”
Rogan continued: “It’s so stupid.”
“Human beings made beer. Okay,” he said.
“And some human beings look good in bikinis. It’s like, what are we doing?”
“It’s crazy,” Carr responded.
“‘Women do it. Women do it. Women do it.’ I’d like to see a pie chart of how many women are actually involved in making beer or drinking beer,” Rogan said.
Jamie Vernon, Rogan’s producer, chimed in.
“Why would something like that just get resurfaced on like a Monday? Now everyone’s talking about,” Vernon said.
“Because people are angry,” Rogan said.
“They’re looking to be angry.”
“I think the Bud Light thing was probably so overwhelming that no one paid attention to anything else,” the podcaster added.
“And now that that’s kind of died down — it’s all so stupid.”
Sales of Bud Light, which is the nation’s perennial top-selling beer, have dropped significantly following calls for a boycott of the Anheuser-Busch brand.
Meanwhile, Miller Lite has picked up market share at the expense of its rival’s self-inflicted publicity fiasco.
Last month, Rogan hit out at Mulvaney, calling her an “attention whore” for partnering with Bud Light.
Rogan also criticized Anheuser-Busch for trying “damage control” by putting out a patriotic-themed ad to placate critics.