Olayan Group, which has widely touted new amenities it’s brought to redesigned office landmark 550 Madison Avenue, just landed its most impressive — and surprising — amenity of all.
Restaurant company Gracious Hospitality Management, founded by Simon Kim — the creator of Michelin-starred Korean steakhouse COTE on West 22nd Street — just struck a deal for a 15,000 square-foot, “multi-faceted” dining concept on the tower’s three lowest levels.
The restaurant, potentially a Midtown game-changer, will boast 60-foot ceilings and windows overlooking Madison Avenue. It will have direct access to the tower’s new elaborately landscaped, half-acre arcade garden from the ground floor.
Olayan America real estate chief Erik Horvat said, “The iconic design of 550 Madison offers the ideal location for Simon to share his newest vision.”
Gracious Hospitality and Olayan “will begin the design phase immediately to bring the team’s vision to life,” the partners told Realty Check.
However, the name, culinary style and design for the new vision have yet to be decided. Korean or not, any type of Asian cuisine would set the place apart from the American and European menus at other new or redesigned Midtown office towers.
When Kim launched COTE in 2017, its unique marriage of Korean barbeque and American steakhouse styles immediately made it one of Manhattan’s hottest restaurants — a status it still holds.
Such deals burnish the towers’ images for tenants and the public. Many are hybrid arrangements that include elements of traditional leases combined with landlord-restaurant revenue-sharing formulas.
It wasn’t known, however, how Kim’s contract at 550 Madison is structured.
It comes at a critical time for the tower, which Olayan purchased for $1.4 billion in 2016 and spent $300 million more to redesign the retail spaces and lower-level facades, and to create the new public garden.