Megyn Kelly lashed out at Target over its new “PRIDE” collection that includes “tuck-friendly” swimsuits for women.
The SiriusXM podcast host lambasted the LGBTQ-friendly swimwear for having “extra material around the crotch, which no woman needs because we don’t have penises down south in Rio.”
The host of the podcast “The Megyn Kelly Show” took Target CEO Brian Cornell to task for “defending this.”
“Look, the extra crotch wear and the tuck-friendly bathing suits are important,” Kelly mockingly quoted Cornell.
Kelly also criticized Target for contracting with Abprallen, a clothing designer whose head has expressed sympathies for “satanist” ideology.
“So Target turned to them to make their new line of clothing, including baby onesies with rainbow patterns, and at one point, selling their Pride-related merch that read things like ‘We belong everywhere’ across the trans flag, ‘Too queer for here,’ ‘Cure transphobia not trans people,’ and so on,” Kelly said.
The Post has sought comment from Target.
In a podcast interview last week, Cornell pushed back on the idea that companies were in the wrong by pursuing “woke” capitalism, saying it was “the right thing for society.”
“When we think about purpose at Target, it’s really about helping all the families, and that ‘all’ word is really important,” Cornell told Fortune’s Leadership Next podcast.
“Most of America shops at Target, so we want to do the right thing to support families across the country.”
Kelly and other commentators such as Tomi Lahren have warned that Target is at risk of losing business just as Bud Light has seen its sales dip in recent weeks.
The Anheuser-Busch beer brand was subjected to boycott calls from outraged conservatives on social media who took issue with its marketing partnership with transgender influencer Dylan Mulvaney.
Target has now similarly come under fire after social media posts accused it of marketing pro-LGBTQ apparel to children.
Several social media videos incorrectly alleged that “tuck-friendly” swimwear was being sold to children, but the company clarified that the bathing suits were for adults.
Target on Tuesday said that it would pull some LGBTQ-friendly kids clothing from stores in the face of customer backlash.
The Minneapolis-based chain said one of the main factors for the nationwide “adjustment” ahead of Pride month was because some customers had violent confrontations with workers.
“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” a Target spokesperson said.
“Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”