Robert Kraft foundation to air antisemitism ad during Super Bowl

MONEY & BUSINESS: Robert Kraft foundation to air antisemitism ad during Super Bowl

New England Patriots owner Robert Kraft’s nonprofit will run a Super Bowl ad as part of its “Stand Up to Jewish Hate” campaign, according to a report.

The 30-second ad produced by Kraft’s Foundation to Combat Antisemitism comes amid a dramatic spike in antisemitic incidents following the Oct. 7 assault against Israel by Hamas terrorists.

College campuses have been roiled by pro-Palestinian and anti-Israel demonstrations since nearly 1,200 Israeli soldiers and civilians were slaughtered in a cross-border terrorist attack by Hamas gunmen who invaded the country’s territory from the Gaza Strip.

“With the horrific rise in Jewish hate and all hate across our nation, we must stand up and take urgent action now,” Kraft said in a statement on Wednesday.

“For the first time, FCAS will air an emotive ad during the Super Bowl, football’s ultimate championship game which brings people of all backgrounds together, to showcase examples of how people can #StandUptoJewishHate and inspire more people to join the fight against all hate.”

New England Patriots owner Robert Kraft’s nonprofit — dedicated to fighting antisemitism — will run a 30-second ad during the Super Bowl. Getty Images

The “Stand Up to Jewish Hate” ad campaign was launched during the NFL season last year in response to several antisemitic incidents, including highly inflammatory comments by the rapper formerly known as Kanye West.

Kraft, 82, has also committed $25 million to raise awareness of antisemitism, according to The Wall Street Journal.

The Massachusetts native has also donated millions of dollars to causes in Israel, including the funding of sports complexes and other philanthropic endeavors.

Last year, the Foundation to Combat Antisemitism aired a commercial about social media posts which claimed “Hitler was right.” YouTube/@fcasorg

Advertisers pay a premium to run commercials during the Super Bowl, which is the most watched event on television.

CBS, the Paramount Global-owned television network, will air the big game, which will take place on Feb. 11 at Allegiant Stadium in Las Vegas.

Last year, Fox, the network that aired the Super Bowl, charged $7 million for a 30-second commercial.

In 2022, the price of a 30-second ad during the game ranged from $6.5 million to $7 million.

There has been a reported increase in antisemitic incidents since the Oct. 7 attack by Hamas terrorists. Getty Images

The Post has sought comment from Kraft’s foundation as well as from CBS.

Kraft, who made his fortune in the paper and packaging business, has owned the Patriots since 1994 — having bought the team for $172 million.

In the three decades since he bought the team, the Pats have won six Super Bowls and played in the big game nine times.

The Patriots are now worth an estimated $6 billion, according to Forbes.

Kraft founded the nonprofit in 2019 following high-profile hate crimes and incidents such as the 2018 mass shooting at a Pittsburgh synagogue as well as an attack on a Jewish house of worship in Poway, Calif. the following year.

This year’s Super Bowl will be held at Allegiant Stadium in Las Vegas. USA TODAY Sports via Reuters Con

In the days and weeks following the Oct. 7 Hamas attacks, Kraft matched a $100 million donation to his foundation — resulting in a $200 million cash injection that will keep the group running for years to come.

“We have so many young people organizing and supporting terrorist groups,” Kraft said in December.

Source link




Want The Real News
and join millions of other active users