College campuses have been roiled by pro-Palestinian and anti-Israel demonstrations since nearly 1,200 Israeli soldiers and civilians were slaughtered in a cross-border terrorist attack by Hamas gunmen who invaded the country’s territory from the Gaza Strip.
“With the horrific rise in Jewish hate and all hate across our nation, we must stand up and take urgent action now,” Kraft said in a statement on Wednesday.
“For the first time, FCAS will air an emotive ad during the Super Bowl, football’s ultimate championship game which brings people of all backgrounds together, to showcase examples of how people can #StandUptoJewishHate and inspire more people to join the fight against all hate.”
The “Stand Up to Jewish Hate” ad campaign was launched during the NFL season last year in response to several antisemitic incidents, including highly inflammatory comments by the rapper formerly known as Kanye West.
Kraft founded the nonprofit in 2019 following high-profile hate crimes and incidents such as the 2018 mass shooting at a Pittsburgh synagogue as well as an attack on a Jewish house of worship in Poway, Calif. the following year.
In the days and weeks following the Oct. 7 Hamas attacks, Kraft matched a $100 million donation to his foundation — resulting in a $200 million cash injection that will keep the group running for years to come.
“We have so many young people organizing and supporting terrorist groups,” Kraft said in December.