Community members collect stickers, coasters, poster fans, tee shirts, bottle openers and other free items at the grand opening ceremony for Fountain Row, Bowling Green's new entertainment destination center, at Fountain Square Park in downtown Bowling Green, Ky., on July 15.

TRAVEL & LIFESTYLE: Half of Americans love getting promotional swag from brands: poll

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Branded t-shirts, pens, mugs and more — a new survey has found Americans “love” collecting promotional swag. 

A poll of 2,000 adults revealed when receiving such products, the priorities are how unique it is (38%), the use they will get out of it (38%) and (35%) how sustainable the item is (34%). 

More than half (53%) love getting products from brands and 51% regularly use them in their day-to-day life. 

Among the top 50 best items to receive according to Americans were water bottles, tote bags, calendars, and phone covers. 

T-shirts came top — 41% agreed wearing or using items with certain brand logos helps represent their personality. 

Community members collect stickers, coasters, poster fans, tee shirts, bottle openers and other free items at the grand opening ceremony for Fountain Row, Bowling Green's new entertainment destination center, at Fountain Square Park in downtown Bowling Green, Ky., on July 15.
Among the top 50 best items to receive according to Americans were water bottles, tote bags, calendars, and phone covers.
AP

Commissioned by VistaPrint and conducted by OnePoll, the study found three quarters have changed their perception of a brand in a positive way after receiving a promotional product from them. 

And people are more likely to write a positive review online (40%), recommend the brand to others (40%) and follow them on social media (39%) if they get merchandise. 

Similarly, an unusual design (45%), distinctive brand name (38%) and quote or catchphrase (37%) are most likely to make people remember a brand. 

Almost half (49%) prefer receiving merch from small businesses while 46% enjoy getting promo products that they can regularly use. 

“The research shows how much Americans love using branded physical products to reflect a bit of their personality,” said Llorenç Sola, General Manager of VistaPrint Promotional Products, Apparel and Gifts. 

“Our data shows that many people prefer to receive promotional products from small businesses and unknown brands. This indicates how effective promotional products and merch can be for small businesses in helping spread the word and give off a positive perception of their brand.

“By seeing others wearing a t-shirt or carrying a bag or water bottle, those who may never have heard of a brand before will be introduced to it.” 

The study also the most common place to receive free swag is job fairs (50%). 

Yolanda McDermott displays her branded swag as Kinder Bueno hosts free gas and chocolate bar giveaway to help you save at the pump during peak summer road trip season on July 29 in Scarsdale, N.Y.
Yolanda McDermott displays her branded swag as Kinder Bueno hosts free gas and chocolate bar giveaway to help you save at the pump during peak summer road trip season on July 29 in Scarsdale, N.Y.
AP

Other places Americans have stocked up on promo items included college open days (47%), venue openings such as cafes or stores (41%) and their own place of work (33%). 

Similarly, 83% have worn or used a product from the company they work for, including t-shirts (44%), notebooks (34%) and travel mugs (32%). 

And the benefits for employees receiving merchandise were found to be feeling rewarded (58%) and building team spirit (49%). 

Two-thirds typically keep and regularly use merchandise, while 58% have gifted items to others and 34% take products such as mugs into their workplace for communal use. 

Four in 10 claim they are loyal to brands, with clothing (35%), mobile phones (34%) and shoes (34%) the type of companies Americans are most loyal too. 

Llorenç Sola added: “With American customers prioritizing how unique a promotional product is, we recommend brands get creative when it comes to designing their physical branded products.”

October 15, 2016: Members of the Cleveland Cavaliers basketball team were at the game and reach for a t-shirt shot from a t-shirt cannon.
October 15, 2016: Members of the Cleveland Cavaliers basketball team were at the game and reach for a t-shirt shot from a t-shirt cannon.
Toronto Star via Getty Images

TOP 50 PROMOTIONAL PRODUCTS ACCORDING TO AMERICANS: 

  1. T-shirts 
  2. Pens 
  3. Mugs 
  4. Water bottles 
  5. Headphones 
  6. Tote bags 
  7. Sunglasses 
  8. Hoodies 
  9. Calendar 
  10. Umbrella 
  11. Cap 
  12. USB charger
  13. Hand sanitizer 
  14. Phone covers
  15. Flashlight
  16. Laptop/tablet case
  17. Travel coffee cups
  18. Blankets/throws
  19. Chocolate bar 
  20. Lunchbox
  21. USB stick
  22. Car air freshener
  23. Sweets 
  24. Fridge magnets
  25. Tea towel/dish towel
  26. Backpacks 
  27. Drinking glass e.g pint glass, shot glass 
  28. Mousepad 
  29. First aid kit 
  30. Bottle openers
  31. Face masks (PPE)
  32. Portable speakers 
  33. Glasses case 
  34. Baked goods e.g. cookies/brownies
  35. Keyring
  36. Laptop sticker
  37. DIY tools 
  38. Socks
  39. Car sticker
  40. Coasters
  41. Stress ball 
  42. Sweatbands
  43. Bookmarks
  44. Drink koozie 
  45. Tape measure
  46. Pop socket 
  47. Bicycle reflectors 
  48. Photo frame 
  49. Packet of plant seeds 
  50. Beanie hat 



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